The survival of the record industry in the 21st century brought some serious issues to be dealt with. Questioning the very core of how to sell, distribute, present and make the music available to the fast and growing culture of consumers, regardless the age. It became the struggle for survival. Great labels went down because they couldn’t maintain the level needed to stay competent, solvent. Not even mentioning the position of bands/artists in this turmoil. Sales are down, people less and less go to the shows, supporting directly the artists, buying their merchandise or God forbid, their physical releases.
New age demands new rules which leads to a whole different game/role-playing. The power of various online music and stream services is growing by the day. Social networking in combination with smart phone application development made possible to a huge amount of worldwide youth to be able of having their favourite music at any given time. Vinyl format made it’s come back and is definitely here to stay. CD’s still have some value, but in the ocean of pop stars, one hit wonders and teen heroes it’s easier to give a dollar for a single by downloading it than actually buy the entire album. Who listens to albums anyway?! Well, I do. It takes guts, time, nerves and strong dedication to survive as a musician. It became a sort of luxury to even play an instrument. That’s why is necessary to support your favourite artist in any way possible. I stumbled upon an article which gives us , at least to some extent, an inside look of how to operate an independent record label. You can go here and read it. After all the best music is to be found in places like this. Support your scene!!!